Body-Shaming Adverts To Be Banned On London Transport
Adverts which make people feel ashamed of their bodies or pressured into looking a certain way are to be banned from public transport in London.
The city’s new mayor, Sadiq Khan, announced a move that will see an end to adverts such as the controversial Protein World campaign - which asked “are you beach body ready?” - in its promotion of protein shakes.
The advert, which appeared in underground stations across London, was accompanied by a model posing in a bikini, and attracted considerable criticism for allegedly encouraging unrealistic body expectations and for being demeaning to women.
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