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MTN launches Mobile TV on data enabled phones
- I believe Most of Us here already Heard about
this, Take it if you've not.

Customers of Nigeria’s Leading Information and
Communications Technology (ICT) company,
MTN, will soon be able to watch live TV on their
data-enabled handsets, as the company rolls out
its new Mobile TV service.

MTN Mobile TV service offers live streaming of
TV content and ‘made for mobile’ video to data-
enabled handsets such as Blackberry, iPhone and
Samsung Galaxy range of phones, as well as
tablets, such as iPad and Galaxy Tab, among

Although a type of mobile TV service was
pioneered by MTN in 2007, it was on the Digital
Video Broadcasting for Handheld (DVB-H)
platform, which requires customers to purchase
special handsets to enjoy the service.

However, for the first time in Nigeria, any data-
enabled phone or device can watch television
programmes and related content from up to
twenty TV channels on his phone via MTN Mobile
TV service.
“All our customers need to do to enjoy this
service is to activate the WAP browser on their
mobile handsets and devices; they can either
access MTN Mobile TV packages via the MTN Play
Portal, or by typing in the address of the Mobile
TV portal http://www.mtnonline.com/imoovtv and
they are good to go,” said Mr. Larry Annetts,
Chief Marketing and Strategy Officer, MTN

He said that customers can also send a short
message service (SMS) with the keyword “Mobile
TV” to a short code and they will be sent the link
to the Mobile TV portal.

Mr. Annetts explained that there would be three
bouquets to choose from, depending on a
customer’s budget and it would be possible to
subscribe to one or more Mobile TV bouquets.
Speaking further, he explained that each bouquet
comprises a selection of TV channels providing a
variety of content ranging from news to sport
and entertainment, among others.

A distinct advantage of the service is that
customers will be able to select the channels of
their choice from a bouquet of channels
provided, he added.

Mr. Annetts stated that MTN Mobile TV service is
already active on the MTN network and will be
available commercially to customers shortly.

MTN Nigeria’s Corporate Services Executive, Mr.
Akinwale Goodluck, in his comments said “MTN
Mobile TV is another addition to a long list of
innovative products and services we have
developed for the benefit of our customers.” He
said the introduction of the service bears
testimony to the commitment of the company to
lead innovation and customer satisfaction in the

He said the company would continue to invest
massively in the network to deepen its capacity
to delight customers with more innovative
products and services.

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