The African e-commerce market potential still largely untapped
Mrs Erica Ayenuro, a Business Consultant, on Saturday that the potential of African e-commerce market was still largely untapped.
Ayenuro made the assertion in Lagos during the Konga Seller Summit 2015 entitled: â€œThe New Market Place : Tapping into the Ecosystemâ€™â€™.
In a speech titled: â€œThe Evolution of Customer Service in the Retail Industryâ€™â€™, Ayenuro said that the focus of the retail market should be customer satisfaction.
The business consultant said that the world market had moved online already and Africaâ€™s online shopping growth was expected to skyrocket in the nearest future.
â€œMore and more Internet users prefer to buy online for convenience and comfort. Online shopping is still less than 2 per cent of total African retail sales,â€™â€™ Ayenuro said.
She said that most African products and services were not yet visible to the outside world.
According to her, Nigeria is the recent rising star in the market place and businessmen should leverage on the countryâ€™s population for business growth.
Ayenuro said that customer service involved series of activities designed to enhance customersâ€™ satisfaction.
â€œCustomer satisfaction is influenced by our attitudes and mindset principles,â€™â€™ Ayenuro said.
The business consultant said that feedback was central to meeting customer satisfaction.
The News Agency of Nigeria (NAN) reports that Konga Seller Summit 2015 is a capacity building summit to assist Kongaâ€™s customers on the best way to make money through its online platform.
Sellers at the summit expressed their gratitude to Konga for giving them the opportunity to excel through their e-commerce platform.
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