Facebook says no to â€˜dislikeâ€™ button but tests â€˜sadâ€™ and â€˜angryâ€™ buttons
Facebook will begin testing a new feature allowing users to express a range of emotions on posts in Ireland and Spain from Friday â€” but there will be no â€œdislikeâ€ button, the social network said.
â€œWe are testing Reactions, an extension of the â€˜likeâ€™ button, to give you more ways to share your reaction to a Facebook post in a quick and easy way,â€ Facebook said in a statement.
Users have for years pressed the worldâ€™s largest social network to introduce a â€œdislikeâ€ button to complement the existing thumbs up button, which allows users to express their â€œlikeâ€ for a post.
Last month Facebook chief executive Mark Zuckerberg said users wanted â€œthe ability to express empathyâ€ because â€œnot every moment is a good momentâ€.
On Friday a trial will begin in Ireland and Spain where users can select six emotions as well as the like button on posts.
The options for the trial are: love, yay, wow, haha, sad, and angry, and are similar to emojis used in text messaging.
Chris Toss, Facebook product manager, said Reactions would give users greater ways of engaging with stories and content.
â€œItâ€™s a much broader range of human emotions you can express,â€ he told the Irish national broadcaster RTE.
A spokesman had no information on the length of the trial or when it might be extended to Facebookâ€™s users outside Ireland and Spain.
Toss also said the social network decided a â€œdislikeâ€ button would not â€œadd valueâ€ to the site.
â€œWe felt by giving you a bunch of different ways of expressing yourself and saying â€˜This is how I feel about contentâ€™ as opposed to just something thatâ€™s positive or something thatâ€™s negative,â€ he said, speaking from California.
â€œLikingâ€ something on Facebook also plays a key role in the social networkâ€™s algorithm, allowing users to see content they regularly engage with it, and also allowing for targeted advertising.
The new range of empathy buttons could eventually be used for similar purposes, but not during the trial.
â€œIf youâ€™re coming for humorous content and youâ€™re saying â€˜hahaâ€™ to lots of funny cat videos, down the road we might use that to show you more cat videos, but as of the initial test you wonâ€™t see any of that,â€ Toss said.
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