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Sterling Bank boosts savings culture

Sterling Bank Plc says it has rewarded 40 customers in the
New Sterling Plus cash reward scheme.

The New Sterling Plus is a new proposition introduced by
the lender for the retail segment of the market
The bank in a statement on Sunday said the customers
were rewarded on Friday and the development was in
fulfillment of its promise to reward customer loyalty and
encourage a savings culture among Nigerians.

It said the customers were selected via an electronic raffle
draw while winners emerged from various parts of the

The statement said, “All customers with a minimum balance
of N5,000 automatically qualify for the draws with one
ticket while subsequent multiples of N5,000 result in
additional tickets. The next draw will come up this week at
the Sterling Bank head office in Lagos.”

According to the bank, the New Sterling Plus is a hybrid
offering with a promise of many freebies including Lenovo
smartphones pre-loaded with financial and entertainment

The statement quoted the Executive Director, Finance and
Strategy, Sterling Bank, Mr. Abubakar Suleiman, as
explaining that the applications on the smartphones would
help to meet customers banking, entertainment and
financial literacy needs.

He listed some of the applications to include Sterling Mobile
Banking, solo music and movie (which gives access to over
20 million songs from local and foreign artistes as well as
latest movies from Hollywood, Bollywood and Nollywood),
and the billionaire club game(a financial and investment
literacy tool).

Suleiman said the product was good for individuals
interested in enjoying the benefits of both current and
savings account offerings, without the associated cost of
running a current account.

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Posted By Bobricky On 06:31 Mon, 20 Jul 2015

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