Fidelity Bank promotes financial literacy among children
The Executive Director, Shared Services, Fidelity Bank Plc, Mrs. Ugochukwu Chijioke , says the lender will extend its financial literacy initiative to kids and young minds as a way of promoting savings culture among children.
She said introducing children early in life to the habit of saving would help them to secure their future and grow up to become responsible adults.
The executive director stated these while presenting cash gifts to beneficiaries of the lenderâ€™s customer loyalty scheme.
The scheme is meant for both children and adults.
The bank had recently launched a reward system for customers who operate the Sweeta Account and Fidelity Personal Savings Scheme.
The former is for children while the FPSS is for adults.
She said, â€œFidelity Bank is really about giving the customers more and more extra value for anything and everything wherever is possible.
â€œFidelity is about important things, and one of the most important things iwe want parents to be aware of is to bring the children to the bank every now and then to deposit N100 or N1000 in their accounts.â€
According to her, as the children grow up in life, such culture becomes part of their life and this will lead to financial prosperity.
Highlighting the significance of the reward system to the customers, the executive director, who admitted that savings culture was not easy to imbibe, advised parents not to toy with the future of their kids.
Ugochukwu also emphasised that the loyalty scheme was not a promo but a reward system for customers who operate the two accounts.
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